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Case Study -

Prisons Week

Using design to stir the Church to action.

Brand Strategy
Digital and Printed Marketing Assets
Web Design and Development
Social Media and Email Campaign
Identity System Design
Filmmaking
Messaging
Photography

Challange

To rally the Church in England & Wales for an annual week of prayer for those affected by imprisonment.

Outcome

A complete brand identity with logos, colours, fonts and styles along with a coordinated suite of digital and print assets, films and social media.

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Project -

Prisons Week

For more than forty years, Prisons Week has prepared prayer literature to enable the Christian community, through individuals and churches, to pray for the needs of all those affected by prisons: prisoners and their families, victims of crime and their communities, those working in the criminal justice system and the many people who are involved in caring for those affected by crime on the inside and outside of our prisons. Since 2007 Gareth and Spread have worked with the cross-church board to provide all print and digital media for the annual campaign. In 2013 Spread began working with Ian Gibbons to create films for each year, from storyboarding concepts to commissioning performers and directing the shoots. In 2019 Spread added a social media strategy providing scheduled content output for more that twenty guest host organisations over a nine-month period.

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Developing the strategy

For more than forty years, Prisons Week has prepared prayer literature to enable the Christian community, through individuals and churches, to pray for the needs of all those affected by prisons: prisoners and their families, victims of crime and their communities, those working in the criminal justice system and the many people who are involved in caring for those affected by crime on the inside and outside of our prisons. Since 2007 Gareth and Spread have worked with the cross-church board to provide all print and digital media for the annual campaign. In 2013 Spread began working with Ian Gibbons to create films for each year, from storyboarding concepts to commissioning performers and directing the shoots. In 2019 Spread added a social media strategy providing scheduled content output for more that twenty guest host organisations over a nine-month period.

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Brand guardians

The brand and its messaging have been consistent since the campaigns' founding in the 1970s. Spread has robustly guarded the brand, championing its value and its future possibilities when under threat, developing ambitious resources to build the strong brand it is today. The new visual identity, along with a Sponsorship initiative conceived by Spread and the board, helped Prisons Week to gain the support of more than twenty organisations within the sector, underpinning the charity financially and positioning the campaign as one of the most collaborative events in the Church calendar.

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Brand refresh

Spread created a new logo and visual scheme for the charity celebrating its 40th anniversary. A series of seven tally marks, often used by prisoners to count off the days, to signal a week of prayer.

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Result

More than 80,000 leaflets and posters are printed and distributed each year. Growing numbers of online and social media engagements increase downloads of resources and multi-media broadcasts.

“Each year the campaign takes a step forward. Spread has been a consistent champion for over 10 years and their enthusiasm hasn't wained with the passing years, no, it continues to lead us into a more courageous tomorrow.” – Bob Wilson, Chair of Trustees.

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