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Case Study -

John Ford Group

Maximising significant growth opportunities with brand redesign and repositioning.

Brand Strategy
Digital and Printed Marketing Assets
Messaging
Social Media and Email Campaign
Identity System Design
Filmmaking
Merchandise and Packaging Design

Challange

To connect a business with its audience, building relationships based on a new understanding of its values, products and services and how they benefit the customer and their communities.

Outcome

A full identity rebrand alongside a coordinated suite of digital and print assets, fleet vehicle design, video and photography to clarify and elevate the company's offer to its customer.

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Project -

John Ford Group

Operating under the name Constructive Limited, John Ford's home adaptation business for the disabled and elderly needed to break away from any perceived connections to the building trade and its often negative reputation. John's white van with its angular logo was in danger of reinforcing the image of his business as a general builder – which it is not. We needed to redefine what John was selling.

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Developing the strategy

Operating under the name Constructive Limited, John Ford's home adaptation business for the disabled and elderly needed to break away from any perceived connections to the building trade and its often negative reputation. John's white van with its angular logo was in danger of reinforcing the image of his business as a general builder – which it is not. We needed to redefine what John was selling.

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Defining the brand

Through a series of discussions and meetings in the strategy session, we were able to identify the values of the the business and its primary sales benefit. We also determined that few of John's clients knew the business name at all. They knew John. This defined the brand’s personality: how it should look, sound, and act. This gave us the John Ford Group.

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Positioning

Understanding what the John Ford Group brand is and who they are a champion for, helped define the positioning statements of the business. For those getting older – the care home can wait. For those bed-blocking in hospital – bringing people home. For the disabled – a home, not a hospital.

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Result

Spread developed a new logo with associated iconography and a coordinated suite of digital and print assets, fleet vehicle design, video and photography. The John Ford Group has grown significantly, more than trebling its number of employees, gaining new B2B partners and extending its services nationally.

"They helped us realise that we're not selling home adaptations - we're bringing people home. It's difficult to place a big enough value on that, or to what Spread has given us." John Ford, CEO

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